What is Switch MMP?
Switch MMP helps app teams plan a move from one mobile measurement partner to another, or off Firebase Dynamic Links, without losing data or double counting conversions. It covers nine MMPs: Adjust, Airbridge, AppMetrica, AppsFlyer, Branch, Kochava, Linkrunner, Singular and Tenjin.
What is here
- A migration planner that builds a gate-by-gate plan and checklist in your browser.
- Guides to each part of a switch.
- Fact sheets on leaving specific vendors.
- A printable checklist.
Sources and corrections
Facts come from vendors' and ad networks' own published pages, read on 2 Nov 2026. See the methodology. Spotted something out of date? Email hello@switchmmp.com with a link to the vendor page.