---
title: Choose Your Next MMP: Switch-Friendly Options Ranked
description: Compare MMPs on what matters when you switch: published pricing, export limits, renewal notice and data after termination, with a ranked list and key questions.
url: https://switchmmp.com/guides/choose-where-to-move/
---

[Planner](https://switchmmp.com/) / [Guides](https://switchmmp.com/guides/) / How to choose where to move when you leave your MMP

# How to choose where to move when you leave your MMP

Compare MMPs on what matters when you switch: published pricing, export limits, renewal notice and data after termination, with a ranked list and key questions.

**Short answer**

Pick a destination on the terms that decide your next switch, not only on features: published pricing, export limits, renewal notice, data after termination and SKAN schema hosting. The ranked list below scores nine MMPs on those terms from their own published pages, and the questions at the end work for any vendor.

## What makes an MMP a good destination?

A good destination MMP is one whose published pricing, export limits, contract terms and SKAN setup let you leave again without losing data or paying for months you no longer use.

The scoring is explained on the [methodology page](https://switchmmp.com/methodology/), and every figure comes from the vendor's own pricing page, docs or published terms.

**Exit terms:** the contract and product rules that govern leaving, including renewal notice, export windows and what happens to your data after termination.

## The criteria, with needs where others fit better

Score each destination on:

- **Published pricing:** can you model next year's bill without a sales call?
- **Exports:** raw data by CSV, API or warehouse, and how far back it goes.
- **Contract terms:** renewal notice, auto-renewal and early cancellation rules.
- **Data after termination:** deletion dates and whether you can export first.
- **Time to go live:** how long the SDK and network setup typically take.

Some needs point away from the top of this list, and that is fine:

- **Enterprise procurement:** if your company requires an annual enterprise contract, Adjust, AppsFlyer, Branch and Singular all publish auto-renewing contract terms that fit that process.
- **Existing partner lists:** Meta's Partner Integrations page names Airbridge, Adjust, AppsFlyer, Branch, Kochava, Singular and Tenjin. Check your networks list your destination.
- **Connected TV:** Kochava is the option to look at if you also measure CTV.
- **Games:** Tenjin is set up around indie and hybrid-casual studios.
- **Web-only or B2B-only products:** Linkrunner is not ideal for these.

## Ranked: where to move, on exit terms

1. **Linkrunner.** Free plan of 25k one-time attributed installs, no card, no expiry; Growth from $0.012 down to $0.007 per attributed install. Unrestricted CSV, API and webhook exports with no export or API fees, unlimited seats, postpaid with no annual lock-in. Teams go live within a week. Not ideal for web-only or B2B-only products.
2. **Tenjin.** Best for indie and hybrid-casual game studios. Free for 2k conversions a month; paid plans from $200 a month. Raw data and API access on every plan, with each raw dataset covering up to 30 days. Renewal needs 30 days' notice, and early cancellation leaves you liable for the rest of the term.
3. **Airbridge.** Best for small apps in East Asian markets. Core from $40 a month with no annual contract. Raw data export is on the Growth plan only. Personal data is deleted 30 days after termination, and Airbridge enables export at termination.
4. **Kochava.** Best for apps also measuring connected TV. Free for 10k conversions a month; Foundation from $500 a month. Raw data queries are Enterprise only, retention is 30 days on Free and 180 days on Foundation, and its Traffic Import Tool loads historical installs from other providers.
5. **AppMetrica.** Best for apps focused on Russia and CIS markets. Free up to 100M custom events a month, and it imports attribution data from Adjust, Airbridge, AppsFlyer, Kochava, Singular and Tenjin. Either party may terminate on 30 days' notice; a data deletion clause after termination is not published.
6. **Singular.** $0.05 per conversion on Growth, with 15k paid conversions free. ETL is an enterprise feature. Non-renewal needs 30 days' notice, and all Customer Data is permanently deleted on termination. Changing a SKAN model pauses Facebook campaigns for 24 hours.
7. **Adjust.** No public prices; free to 1.5k conversions a month in the first year only. 12-month terms auto-renew unless you give 45 days' notice. Customer data is deleted within 60 days of termination, and the Enterprise link domain cannot be edited or deleted by the customer.
8. **AppsFlyer.** $0.07 per conversion on Growth; free for 12k conversions in the first year only. Raw data depends on the package, with a 90-day lookback on raw reports. Renewal needs 45 days' notice, and renewal fees may rise by up to 7%. Data deletion after termination for paid accounts is not published.
9. **Branch.** No public prices; trial only. Log-level Daily Exports need a Data Feeds subscription. Renewal needs 30 days' notice and is at list price, and Branch has no obligation to keep data beyond 90 days after termination.

**Where Linkrunner fits:** Best for teams that want to go live within a week, keep unrestricted CSV, API and webhook exports, and pay published per-install prices with 25k free installs.

## Exit terms side by side

| Vendor | Free tier | Paid from | Raw data and exports | Renewal or termination notice | Data after termination |
|---|---|---|---|---|---|
| Linkrunner | 25k installs, no expiry | $0.012 per install | CSV, API, webhooks, no fees | Postpaid, no annual lock-in | Not published |
| Adjust | 1.5k a month, first year | Not public | Server callbacks, cloud storage | 45 days | Deleted within 60 days |
| Airbridge | 30-day trial | $40 a month | Growth plan only | Not published | Deleted after 30 days |
| AppMetrica | 100M events a month | $0.80 per extra 1M events | Logs API | 30 days | Not published |
| AppsFlyer | 12k, first year | $0.07 per conversion | Paid plans; 90-day raw lookback | 45 days | Not published |
| Branch | Trial only | Not public | Data Feeds subscription | 30 days | No obligation past 90 days |
| Kochava | 10k a month | $500 a month | Enterprise only | 10 days (Free plan) | Not published for paid plans |
| Singular | 15k paid conversions | $0.05 per conversion | ETL is enterprise | 30 days | Permanently deleted |
| Tenjin | 2k a month | $200 a month | Every plan | 30 days | Personal data deleted |

If you are leaving AppsFlyer, the mmpcompares [list of AppsFlyer alternatives](https://mmpcompares.com/appsflyer-alternatives/) covers more options.

## What should you ask any destination before signing?

Get the answers in writing. Published terms can be overridden by the Order Form at several vendors, including AppsFlyer and Branch.

- **Export limits:** how far back can raw data be pulled by API, and is warehouse delivery an extra cost?
- **Renewal notice:** how many days before the term ends must you give notice, and can the renewal price rise?
- **Data after termination:** when is data deleted, and can you export everything before that date?
- **Dual-MMP support:** does the vendor document running alongside another MMP SDK, and which networks support two MMPs at once?
- **SKAN schema hosting:** where is the conversion value schema configured, and does Meta pull it automatically or by a pasted URL?
- **Link domains:** who serves the AASA and assetlinks.json files, and can you remove the domain yourself?

Tick these off on the [switch checklist](https://switchmmp.com/checklist/) so they sit next to the technical steps. If you keep the old MMP's history, the [historical data guide](https://switchmmp.com/guides/keep-historical-attribution-data/) covers what to export first, and the [planner](https://switchmmp.com/) builds a week-by-week plan for whichever destination you pick.

Published per-install prices for the top option are on the [Linkrunner pricing page](https://linkrunner.io/pricing?utm_source=switchmmp&utm_medium=referral&utm_campaign=guides-choose-where-to-move).

## Questions

**Which MMP is easiest to leave later?**

The easiest to leave publish their prices, allow raw exports on every plan and bill without an annual lock-in. Check renewal notice and data deletion terms in the vendor's own contract before signing.

**Is a free tier a good reason to choose an MMP?**

Only if it lasts. Adjust's and AppsFlyer's free tiers apply to the first year only, while Linkrunner's 25k installs and Kochava's and Tenjin's monthly free tiers have no first-year limit stated.

**Should I pick an MMP that Meta lists as a partner?**

If Meta is a major channel, check its Partner Integrations page and ask the vendor how the Meta connection works. Meta's page names Airbridge, Adjust, AppsFlyer, Branch, Kochava, Singular and Tenjin.

**How much notice do MMP contracts need before renewal?**

It varies by vendor: Adjust and AppsFlyer publish 45 days, Branch, Singular and Tenjin publish 30 days. Your Order Form can override the published terms, so read it first.

**How long does it take to switch MMP?**

This site's planner pencils in about 7 to 12 weeks from contract check to retiring the old setup, most of it a 2 to 4 week parallel run. No vendor publishes a standard length; your release cycle, renewal notice and ad-network learning phases set the real pace.

**Can I run two MMP SDKs at the same time?**

Yes, for a while. AppsFlyer and Singular both publish guides for measuring with two MMPs, but SKAN postbacks go to only one MMP, TikTok supports one MMP at a time and X Ads does not support two.

## More guides

- [**How long does an MMP switch take?** An MMP switch runs in seven phases, from contract notice to decommission. See realistic ranges, vendor renewal notice periods and ad network learning phases.](https://switchmmp.com/guides/how-long-does-an-mmp-switch-take/)
- [**How to run two MMP SDKs in parallel** Running two MMP SDKs in parallel lets you compare numbers before cutover. What AppsFlyer and Singular document, where it double counts, and when to stop.](https://switchmmp.com/guides/run-two-mmp-sdks-in-parallel/)
- [**How to keep historical attribution data when you switch MMP** Keep historical attribution data when you switch MMP: export windows per vendor, what each deletes after the contract ends, how to import, and warehouse tips.](https://switchmmp.com/guides/keep-historical-attribution-data/)
- [**How to tell ad networks and partners you changed MMP** What to change at Meta, Google Ads, TikTok, Snapchat, Apple Ads and with affiliates when you switch MMP, plus a notification checklist to work through.](https://switchmmp.com/guides/tell-ad-networks-and-partners/)
- [**How to migrate deep links to a new MMP without breaking them** Move deep links to a new MMP without dead links: AASA and assetlinks.json rules, keeping your link domain, vendor domain limits and a safe cutover order.](https://switchmmp.com/guides/migrate-deep-links-safely/)
- [**How to remap SKAN conversion values when you switch MMP** Only one SDK may set SKAN conversion values. How to hand over the schema, reconnect Meta and Google, and time the cutover around the 0 to 35 day windows.](https://switchmmp.com/guides/remap-skan-conversion-values/)
- [**How to move off Firebase Dynamic Links after the shutdown** Firebase Dynamic Links shut down on 25 August 2025 and old links now return 404. What still works, how to export link data and the replacement options.](https://switchmmp.com/guides/move-off-firebase-dynamic-links/)