---
title: About Switch MMP: Plans for Changing Your MMP
description: Switch MMP plans moves between mobile measurement partners or off Firebase Dynamic Links, from vendor docs and terms. What it covers and how to correct it.
url: https://switchmmp.com/about/
---

[Planner](https://switchmmp.com/) / About

# About Switch MMP

What the site covers and how to report a correction.

## What is Switch MMP?

Switch MMP helps app teams plan a move from one mobile measurement partner to another, or off Firebase Dynamic Links, without losing data or double counting conversions. It covers nine MMPs: Adjust, Airbridge, AppMetrica, AppsFlyer, Branch, Kochava, Linkrunner, Singular and Tenjin.

### What is here

- A [migration planner](https://switchmmp.com/) that builds a gate-by-gate plan and checklist in your browser.
- [Guides](https://switchmmp.com/guides/) to each part of a switch.
- [Fact sheets](https://switchmmp.com/from/) on leaving specific vendors.
- A [printable checklist](https://switchmmp.com/checklist/).

### Sources and corrections

Facts come from vendors' and ad networks' own published pages, read on 2 Nov 2026. See the [methodology](https://switchmmp.com/methodology/). Spotted something out of date? Email [hello@switchmmp.com](mailto:hello@switchmmp.com) with a link to the vendor page.